Brand Endorsement

Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand.

List of Product Endorsement Advantages

  • Product endorsements help your brand be able to stand out. …
  • It may open up new markets for your business. …
  • A solid product endorsement can build brand credibility. …
  • It creates a brand trigger for consumers. …
  • Endorsements give your brand personality.

The Benefits of Celebrity Endorsements

  • Build brand equity. Prior to Michael Jordan, Nike primarily sponsored tennis and track athletes. …
  • Help people remember ads. …
  • Make people believe the product contributes to superstar status. …
  • Stand out.

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